• Engage with image/video
• Offer a call to action
• Be quick, get to the point
• Don’t compress, reduce
• Inform, entertain or both

Some ideas suggested or adapted via 15 Brilliant Examples of Visual Storytelling on Instagram include:

• Combine words and images to tell a compelling story about a historical event
• Ask your students and/or community to share compelling pictures that provide insight (e.g. academic achievement, sports tale, a digital book jacket retelling a story in students’ own words)
• How your students/staff have helped others at school, at work, or in the community
• A visual story of an upcoming or current event from a student perspective
• A collection of images that captures different perspectives of the same situation

To make the point, check out the @StatisticBrain twitter account…here’s one example. Look for videos that aim for the 8-second ride.

…studies have shown that eight seconds is the precise attention span for uninterrupted video viewing. “Videos shorter than 10 seconds are a distinct class from those that are longer….” (Source: Variety)