Saw this post via Mastodon:
> Nothing says ban assault rifles like 5 school officers, 8 federal DEA officers, 13 U.S. Marshals, 16 sheriff’s deputies, 25 Uvalde officers, 69 officers of nearby law enforcement, 91 state police officers plus 149 U.S. Border Patrol agents being scared of 1 shooter with an AR-15. (via **[Andrea Junker](https://mstdn.social/@Strandjunker/112497788958747417)**)

## Marketing Formula Chart
Then, I ran across this marketing chart. What would this look like?

| Acronym | Explanation | Combined Result |
| — | — | — |
| AIDA | Attention, Interest, Desire, Action | “Nothing says ban assault rifles like this. 5 school officers, 8 federal DEA officers, 13 U.S. Marshals, 16 sheriff’s deputies, 25 Uvalde officers, 69 officers of nearby law enforcement, 91 state police officers, and 149 U.S. Border Patrol agents. All being scared of 1 shooter with an AR-15. Join the movement to ban assault rifles now!” |
| PAS | Problem, Agitate, Solution | “One shooter with an AR-15. Scared 5 school officers, 8 federal DEA officers, 13 U.S. Marshals, 16 sheriff’s deputies, 25 Uvalde officers, 69 officers of nearby law enforcement, 91 state police officers, and 149 U.S. Border Patrol agents. It’s time to ban assault rifles.” |
| 4Cs | Clear, Concise, Compelling, Credible | “One shooter with an AR-15. Scared 5 school officers, 8 federal DEA officers, 13 U.S. Marshals, 16 sheriff’s deputies, 25 Uvalde officers, 69 officers of nearby law enforcement, 91 state police officers, and 149 U.S. Border Patrol agents. Ban assault rifles now. Join the movement for safer communities.” |
| FAB | Features, Advantages, Benefits | “5 school officers, 8 federal DEA officers, 13 U.S. Marshals, 16 sheriff’s deputies, 25 Uvalde officers, 69 officers of nearby law enforcement, 91 state police officers, and 149 U.S. Border Patrol agents. All scared of 1 shooter with an AR-15. Ban assault rifles to prevent such fear and ensure safety.” |
| ACC | Awareness, Comprehension, Conversion | “Did you know that 5 school officers, 8 federal DEA officers, 13 U.S. Marshals, 16 sheriff’s deputies, 25 Uvalde officers, 69 officers of nearby law enforcement, 91 state police officers, and 149 U.S. Border Patrol agents were scared of 1 shooter with an AR-15? This highlights the need for stricter gun control. Support the ban on assault rifles today.” |
| SLAP | Stop, Look, Act, Purchase | “Wait! 5 school officers, 8 federal DEA officers, 13 U.S. Marshals, 16 sheriff’s deputies, 25 Uvalde officers, 69 officers of nearby law enforcement, 91 state police officers, and 149 U.S. Border Patrol agents were scared of 1 shooter with an AR-15. Join the movement. Support the ban on assault rifles now.” |